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Can original films save moviegoing as the Hollywood franchise era cracks? 

By Oscar the Grouch

Is the era of assembly-line franchises in movies finally giving way to something better?

The industry spent decades betting that audiences only wanted the safe comfort of recycled IP and fan service.

Pictured above: A scene from “Leviticus.” Photo: Neon Films

But recently, there have been signs of the reemergence of a 1970s-style movie era, when directors like Lucas, Scorsese, Spielberg, Altman and Ashby made movies that were both commercial and artful.

We saw the first real spark of this shift last year with Zach Cregger’s “Weapons.” For my money, it was the most exciting, kinetic and flat-out best film of 2025. It proved that audiences are hungry for a unique vision that hasn’t been focus-grouped to death.

Audiences showed up because they were intrigued by a filmmaker’s vision and wanted to experience something they couldn’t categorize.

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Now, that spark has become a flame thanks to a trio of highly original, wildly different genre films currently dominating the conversation: “Obsession,” “Backrooms” and the recently released “Leviticus.”

A trio of unique voices

What makes these three films so fascinating is how they contrast, demonstrating exactly what a talented director can do when left to their own devices. Each provides a uniquely strong, fierce voice for original filmmaking.

• “Obsession”: A masterclass in classic, sweaty-palmed tension. Structurally, it plays like a traditional narrative film, reminiscent of a dark-era Stephen King short story adaptation. It is intimate, character-driven and relies on the slow, agonizing ratcheting of people going batshit crazy.

• “Backrooms”: A completely different beast. Colder and deeply metaphysical, it strips away conventional narrative storytelling to explore alienation and existential dread. (Oh, and people go batshit crazy here, too.) It’s an unsettling, clinical piece of work that would make Stanley Kubrick smile.

• “Leviticus”:  Now that it is finally out, it rounds out this trifecta beautifully. While marketed as a horror film, it works much more effectively as a deeply moving queer romance layered with horror elements. It’s a film that masterfully sneaks up on you, quietly building its characters before delivering an absolute emotional wallop revolving around toxic homophobia and religious intolerance.

With the success of these three films, hopefully, studio suits are realizing that the old cash cows are running dry.

Look no further than the recent box office turbulence of “The Mandalorian & Grogu.” While I found the film to be a perfectly fun, breezy bit of sci-fi, it was ultimately an episodic affair.

It wasn’t surprising that it struggled to find a massive theatrical audience; it felt like three television episodes stitched together with a blockbuster budget.

Audiences are tired of paying theater prices for content they can get on their couches.

The master returns

Even the old guard is proving that original ideas still hold the crown. Steven Spielberg’s “Disclosure Day” has finally arrived, proving once again that the old master can still make great, popular action movies packed with genuine heart and big ideas.

Is it Spielberg’s best film in 20 years? Let’s not go that far. The masterful “Lincoln,” the very good “Bridge of Spies” and the deeply personal “The Fabelmans” still sit at the top notch of 21st Century Spielberg.

Even if “Disclosure Day” doesn’t clear his highest career bars, its triumph lies in its execution — it is a blockbuster with a soul, operating on a level of craft that franchise filmmaking rarely touches anymore.

The communal moviegoing experience

Original films like “Obsession,” “Backrooms,” “Leviticus” and “Disclosure Day” thrive on discovery. They ask audiences to surrender to an unfamiliar world rather than consume another chapter in a story they already know.
In a theater, that act of discovery becomes communal. You can feel an audience leaning forward during a tense scene, hear nervous laughter ripple through a room or sense collective discomfort when a film takes an unexpected turn.

That’s something no streaming service can reproduce. If theaters are going to remain relevant, they need movies that offer experiences rather than just content.

So here’s my maybe Pollyannish hope: 2026 is officially marking the comeback of the moviegoing experience. In the coming months, we still have Christopher Nolan pushing the boundaries of scale yet again with “The Odyssey.”

The era of the IP franchise fan service isn’t entirely dead, of course, but the auteur is officially fighting back. It turns out that perhaps the best way to save the theatrical experience isn’t to make the movies bigger, but to make them bolder. And better.


The Munro Review has no paywall but is financially supported by readers who believe in its non-profit mission of bringing professional arts journalism to the central San Joaquin Valley. You can help by signing up for a monthly recurring paid membership or make a one-time donation of as little as $3. All memberships and donations are tax-deductible.

Mr. Grouch wakes up grumpy, and he isn't much better by bedtime, either. He loves movies.

oscarbee6789@gmail.com

Comments (1)

  • Steph

    And keep making kid movies, IP style. Toy Story 5 anyone?

    Oops, I mean everyone. $353 million dollars worth of everyone (so far).

    PS: Mr Grouch may not actually be a potato but the resemblance is striking.

    reply

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