5 things to know about ‘Shen Yun’

As the Chinese cultural arts performance returns to Fresno the day after Christmas, here’s some background

1.

The advertising is relentless. If this touring show’s marketing campaign were an ocean-going vessel, it’d be a dreadnaught — one of those massive warships with large-caliber guns, circa World I, that could obliterate on-shore targets miles away. The “Shen Yun” team floods a market with any means at its disposal: billboards, TV and radio, direct mail, vastly expensive wrap-around newspaper ads that easily run into the tens of thousands of dollars (and perhaps even more, in the largest markets). And “Shen Yun” seems to be everywhere — I was driving through McAllen, Texas, and, boom, there was the familiar billboard. The advertising is so pervasive, in fact, that I half expect a dancer or two to pop up at my front door and press a leaflet into my hands.

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All this marketing must take a lot of money, even with the deep-pockets support of the Falun Gong movement. Which brings me to my next point:

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