The advertising is relentless. If this touring show’s marketing campaign were an ocean-going vessel, it’d be a dreadnaught — one of those massive warships with large-caliber guns, circa World I, that could obliterate on-shore targets miles away. The “Shen Yun” team floods a market with any means at its disposal: billboards, TV and radio, direct mail, vastly expensive wrap-around newspaper ads that easily run into the tens of thousands of dollars (and perhaps even more, in the largest markets). And “Shen Yun” seems to be everywhere — I was driving through McAllen, Texas, and, boom, there was the familiar billboard. The advertising is so pervasive, in fact, that I half expect a dancer or two to pop up at my front door and press a leaflet into my hands.
All this marketing must take a lot of money, even with the deep-pockets support of the Falun Gong movement. Which brings me to my next point: